Novas estratégias de marketing / Regis McKenna ; trad. Manuela Madureira
Main Author: MCKENNA Regis Secondary Author: Madureira Manuela Edition: 1ª ed Publication: Lisboa : Presença, 1990 Description: 194 p. ; 21 cmSeries: Biblioteca de Gestão Moderna, 39ISBN: 972-23-1247-2 Topical name: MARKETING| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Monografia |
Biblioteca Economia
|
M-2823 | Available | 300100035485 |
Tít. orig.: The regis touch
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